February 27, 2014 

Motivation:

• A need or desire that energizes and directs behavior 

Instinct Theory

• We are motivated by our inborn automated behaviors 
• But instincts only explain why we do a small fraction of our behaviors

Drive Reduction Theory:

• the idea that a physiological need creates an aroused tension state (a drive) that motivates an organism to satisfy the need. 

Incentives

• positive/negative environmental stimulus that motivates behavior 

Maslow's Hierarchy of Needs

• Abraham Maslow said we are motivated by needs and all needs aren't created equal. We are driven to satisfy the lower level needs first.