• Types of Long- Term Memory:
• Explicit(declarative): w/ conscious recall/ general knowledge 
• Implicit(non-declarative):w/o conscious recall/ motor cognitive (routine)

Types of Retrieval Failure: 

• Proactive Interference: disruptive effect of prior learning on the recall of new information
• Retroactive Interference: disruptive effect of old info. new learning on the recall of old info. 

Misinformation Effect: 

• incorporating misleading info into one's memory of an event.
• depiction of an accident

Associative Learning:

• Learning that certain events occur together. 
• Ex: Cooking, lose weight 

Three Main Types of Learning 

Classical Conditioning 

It's all started with: Ivan Pavlov. Tested theory on dogs. 

• Unconditioned Stimulus (UCS): a stimulus that naturally and automatically triggers a response. 
• Unconditional Response (UCR): the unlearned, naturally occurring response go the UCS. 
• Conditioned Stimulus (CS): an originally irrelevant stimulus that, after association with the UCS, comes to trigger a response. 
• Conditioned Response (CR): the learned response to a previously neutral stimulus. 
• Classical conditioning: obedience, used dogs to study.

Acquisition 

• The initial stage of learning 
• The phase where the neutral stimulus is associated with UCS so that the neutral stimulus comes to elicit the CR (this becoming the CS). 

Extinction 

• The diminishing of a conditioned response. 
• Will eventually happen when the UCS doesn't follow the CS.

Spontaneous Recovery 

• The reappearance. After a rest period, of an extinguished conditioned response. 

Generalization 

• The tendency, once a response has been conditioned, for stimuli to the CS to elicit 

Discrimination 

• The learned ability to distinguish between a CS and other stimuli that doesn't signal UCS